Web Design & Local SEO
for Skipton businesses.
WordPress websites + local SEO built in the Aire Valley.
Skipton gets visitors from all over the country, and they look for businesses the same way locals do: on their phone. From my studio just down the valley in Steeton, I build WordPress websites and local SEO that help High Street shops, Dales B&Bs and BD23 trades get found.
Based in Steeton, serving the whole Aire Valley.
Websites, local SEO and automation in Skipton
Skipton customers are a mix of locals, commuters and Dales visitors searching on their phones. I build WordPress websites for that mix, local SEO aimed at BD23 and the “near me” searches visitors make, and automation that answers enquiries while you are busy serving.
Local web design for Skipton businesses
Skipton is a working market town and the gateway to the Yorkshire Dales, so your customers are a mix of locals, commuters and visitors planning a day out. Each of them searches differently, and the businesses they find first are often in Harrogate, Ilkley or Leeds. A website built around Skipton and the villages around it keeps that work local.
What a Skipton website has to do
I’m just down the valley in Steeton, about 15 minutes away. Most Skipton websites need to work for two audiences at once. Locals and Craven businesses already know the town. Visitors heading for Malham, Grassington or Bolton Abbey don’t. The first group want the jobs you do and the BD23 villages you cover, from Embsay and Gargrave to Carleton, Cononley and Bradley. The second want opening times and directions, fast.
Every site runs on WordPress and belongs to you outright. SEO foundations and local schema are part of the build, and when you want to add booking, a seasonal menu or a new service, it is added to the site you already have. WordPress website packages start from £995, with a fixed written quote before any work begins.
- Google Business Profile set up or optimised for BD23, depending on package
- Local schema markup built in
- Location-specific content & keyword targeting
- Aire Valley market knowledge
Serving Skipton and the Craven villages
I work with businesses in Skipton town centre and the villages around it: Embsay to the north-east, Gargrave along the A65 to the west, Carleton to the south-west, Cononley and Bradley down the valley towards Steeton, and Bolton Abbey out along the A59. A holiday cottage near Embsay and a plumber in Cononley have completely different customers, so your site is built around the area and the people you actually serve.
Yes, more than most. Visitors search on their phone the night before or once they arrive, for places “near me” or “in Skipton”. A complete Google Business Profile and a fast mobile site are what put you in front of them.
They can, if your site and Google Business Profile make clear which places you serve. Naming Skipton alongside your own village, and setting your service area properly, helps Google show you in both.
Built for Skipton businesses of all kinds
Skipton has independent shops and cafés along the High Street, pubs, B&Bs and holiday lets serving Dales visitors, trades and contractors working across BD23, and professional firms serving the whole of Craven. I build for all of them.
- Tradespeople
- Cafés, pubs & restaurants
- B&Bs, hotels & holiday lets
- Outdoor & activity businesses
- Salons & beauty
- Independent shops
- Accountants & solicitors
- Estate & letting agents
- Health & wellbeing clinics
- Fitness & personal training
- Consultants & home-based businesses
Plenty of Skipton’s customers are visitors deciding where to go next. Your website is often where they make that decision.James Hattersley, Hattersley Web Studio
Web design in Skipton: your questions answered
Which website package suits a Skipton business?
It depends what the site needs to do. A sole trader or a simple brochure site usually fits Essential, from £995 for up to 4 core pages. A B&B, café or trade that wants direct bookings and enquiries usually fits Lead Generation, from £1,795 for typically 5-8 core pages, which includes booking or enquiry integration. You get a fixed written quote before any work starts. See website packages or read the website cost guide
I’m on booking sites already. Is my own website worth it?
Yes. Booking sites bring guests in, but your own website gives returning guests, and people who find you on Google, a way to enquire or book with you directly. It is also the one place where you control the photos and the description.
Do market days and the visitor season need anything special on my site?
Mostly they need accurate information. Visitors check opening hours before they set off, so keep seasonal times and any market-day changes up to date on your site and your Google Business Profile. WordPress makes that quick to do yourself, and Website Care Plus includes up to 30 minutes of content edits a month if you’d rather hand it over.
How far away are you, and will we meet?
I’m just down the valley in Steeton, about 15 minutes along the A629. Most of the work happens on calls and screen shares, but I can come to you for a first meeting if that helps.
Selected work
Websites built for real businesses.
A selection of websites designed to look better, communicate more clearly and make it easier for customers to take the next step.
01Healthcare · WordPress · Booking Integration
Silsden Osteopathy
A complete website redesign for a growing Silsden clinic, bringing osteopathy, Reformer Pilates and complementary therapies into one clear booking-led experience.
View case study : Silsden Osteopathy02Renewable Energy · Web Design
Corex Energy Solutions
A clear, credible website for a Yorkshire renewable energy company, explaining heat pumps, solar PV, EV chargers and ECO4 grant funding, with a straightforward route to a free quote.
View case study : Corex Energy Solutions- My workSee every project
Trusted by local businesses
★★★★★5.0“James has built me an absolutely fantastic website and his attention to detail is second to none. He has been easy to reach if I needed him to change anything and the whole process has been stress free and easy for me. The finished product is better than I could have imagined initially! Thanks so much highly recommend”
“James created my website many years ago and we’ve added little bits now and then. The design is absolutely amazing. I have had a lot of compliments from people who have viewed my website over the years and it has definitely helped me be where I am today. If you’re looking for a website designer I can 100% recommend Hattersley Web Studio.”
“We used James and his company just over a year ago for a new start up business (Corex Energy Solutions Ltd). I have to say from start to finish nothing has been too much. We have constantly been in-touch regarding adjustments we wanted to the website and this has been adjusted quickly with no issues whatsoever. We are really happy with the finished outcome and even the additional things James put together we didn’t think about. We are now going to contact James about another business website and have no hesitation in recommending him to others.”
Just down the valley in Steeton
I’m James, a web designer based in Steeton, about 15 minutes from Skipton. You work with me directly, with a fixed written quote and no account managers. More about me
I also serve nearby
Further down the valley? I also work with businesses in these towns.
Ready to improve your website?
Tell me a little about your business, what isn’t working and what you’d like the new website to achieve. I’ll come back to you with the best next step.
No hard sell · No obligation · A clear, honest look