Case study · Renewable energy
A renewable energy website built to win enquiries
Corex Energy Solutions needed a website that could explain heat pumps, solar PV, EV charging and government grant funding in plain English, build trust against larger national competitors, and turn visitors into quote requests.
The brief
A website as ambitious as the company’s goals
Corex Energy Solutions is a West Yorkshire renewable energy company helping homeowners and businesses cut carbon emissions and energy bills. It installs air source heat pumps, solar PV, EV chargers, new boilers and underfloor heating, much of it funded through the government’s ECO4 scheme.
- 01Establish credibility from the first screen
- 02Explain each service without jargon
- 03Make the ECO4 grant scheme easy to understand
- 04Show accreditations and manufacturer partners clearly
- 05Give homeowners a clear path to a free quote
- 06Work just as well on a phone
- 07Build strong foundations for search and AI discovery
The challenge
A crowded market and a complicated offer
Renewable energy is a crowded space, with larger national installers competing for the same homeowners. Corex also needed to explain several different services and a government grant scheme that many people had never heard of.
- Several services
- Heat pumps, solar, EV charging, boilers and underfloor heating each needed a clear explanation of its own.
- Grant funding
- The ECO4 scheme wasn’t being put to work online, even though many homeowners could qualify.
- National competition
- Larger national companies were competing for the same local searches.
- Trust
- Homeowners needed to see accreditations and a real local company before asking for a quote.
ECO4 grants
Grant funding, explained simply.
A dedicated ECO4 Grants page explains what the scheme is, what it covers and who is eligible, so homeowners who didn’t know they qualified have a clear reason to get in touch.
- 01Check eligibility
A plain-English checklist of who the scheme is for.
- 02Talk to an expert
A direct route to the Corex team for questions.
- 03Free site survey
A visit to confirm what the home needs.
- 04Approval & installation
From funding approval through to the finished job.
The solution
What Hattersley Web Studio delivered
A WordPress website that explains a complicated offer simply, and gives every visitor an obvious route to a free quote.
- 01
Professional WordPress build
A custom WordPress and Elementor build in a clean green-and-white palette that fits the Corex brand.
- 02
A page for every service
Air source heat pumps, solar PV, EV chargers, new boilers, underfloor heating and commercial heating each have their own page.
- 03
Dedicated ECO4 Grants page
What the scheme is, what it covers, who qualifies and how to apply, in plain English.
- 04
Accreditations up front
MCS, Gas Safe, FGAS and manufacturer partners including Worcester Bosch and Ideal, shown on the homepage.
- 05
Free quotation form
A Get a Free Quotation form on the homepage, with phone and email alongside it.
- 06
Get Quote on every page
A Get Quote button in the header, so the next step is always one click away.
- 07
Responsive layouts
Pages that adapt to desktop, tablet and mobile, with the quote route kept close at hand.
- 08
Structured for search and AI
Content organised so search engines and AI assistants can understand what Corex offers and where.
Trust signals up front
Accreditation and manufacturer logos sit on the homepage, so homeowners can see who they’re dealing with before they ask for a quote.
The finished website
Designed for desktop and mobile
The site gives homeowners the same clear journey on any screen. Scroll inside each frame to see the full homepage.
The outcome
A clearer route from first visit to free quote
The result is a professional website that explains a complicated offer in plain language, and puts grant funding, accreditations and the quote form where homeowners expect to find them.
Each service and the ECO4 scheme now has a clear home of its own, with room to add new services and grant schemes as they come along.
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